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Digital Marketing Course

Digital Marketing Course
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    Live Online Classes starting on 17th Dec 2022
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    Why enroll for Digital Marketing Certification Training?

    pay scale by Edureka courseBy 2025, the Digital Marketing industry will be worth US$160 billion, more than trebling its current value, as per the Goldman Sachs report.
    IndustriesExplore various Digital Marketing Job Roles in domains such as SEO, Social Media Management, Pay Per Click, Google Analytics, Email Marketing, etc.
    Average Salary growth by Edureka courseA Digital Marketing professional can annually earn up to 20 Lakhs in India and up to 200,000 Dollars in the United States.

    Instructor-led Digital Marketing live online Training Schedule

    Flexible batches for you

    Online Classroom

    Price 19,99517,995
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    Digital Marketing Training Benefits

    Digital Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you're a strategic and creative problem-solver, then a career in digital marketing could be right for you. The best way to land you a good job with a handsome salary in this domain is to a get Digital Marketing Certification.
    Annual Salary
    Digital Marketing Director average salary
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    Digital Marketing Manager average salary
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    Digital Marketing Associate average salary
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    Why Digital Marketing Certification Training from edureka!

    Live Interactive Learning

    Live Interactive Learning

    • World-Class Instructors
    • Expert-Led Mentoring Sessions
    • Instant doubt clearing
    Lifetime Access

    Lifetime Access

    • Course Access Never Expires
    • Free Access to Future Updates
    • Unlimited Access to Course Content
    24x7 Support

    24x7 Support

    • One-On-One Learning Assistance
    • Help Desk Support
    • Resolve Doubts in Real-time
    Hands-On Project Based Learning

    Hands-On Project Based Learning

    • Industry-Relevant Projects
    • Course Demo Dataset & Files
    • Quizzes & Assignments
    Industry Recognised Certification

    Industry Recognised Certification

    • Edureka Training Certificate
    • Graded Performance Certificate
    • Certificate of Completion

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    About your Digital Marketing Certification Training

    Skills Covered

    • Competitive research and analysis
    • SEO and SEM
    • Social Media Marketing
    • Social Media Advertising
    • Content Marketing
    • Website designing

    Tools Covered

    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools
    • HIVE -  tools

    Digital Marketing Course Course Curriculum

    Curriculum Designed by Experts
    DOWNLOAD CURRICULUM

    Introduction to Digital Marketing

    5 Topics

    Topics

    • What is digital marketing?
    • Evolution of digital marketing
    • Creating customer personas
    • Core concepts of digital marketing
    • Digital marketing lexicon and metrics

    Hands-On

    • Create a customer persona

    Skills You Will Learn

    • Basics of Marketing and Digital Marketing
    • Evolution in Digital Marketing

    SEO 1: Keyword Planning and On-Page Optimization

    7 Topics

    Topics

    • Importance of search digital
    • Sources of traffic to your site
    • Product discovery and how search engines work
    • What is SEO?
    • Keywords planning and best practices
    • Keyword research tools
    • On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

    Hands-On

    • SEO- Keyword Planning

    Skills You Will Learn

    • Working with Keyword Planner tool
    • Performing keyword search using SEO

    SEO 2: Off page Optimization

    5 Topics

    Topics

    • What is Off-page SEO?
    • Off-site Link Building techniques
    • Google Search Console and Bing Webmaster Tool to improve off-page optimization
    • SEOptimer tool to track keyword rankings and link building outreach
    • Website design best practices for SEO

    Hands-On

    • MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer

    Skills You Will Learn

    • Working with various tools such as MOZ, google search console, SEOptimer, etc.
    • Driving traffic using off-page SEO and techniques

    Search Engine Marketing: Google Ads

    5 Topics

    Topics

    • Introduction to Google Search Ads
    • Sources for paid traffic
    • Creating ads in Google Ads
    • Display advertising
    • Creating and managing your ad campaign

    Hands-On

    • Google Ads

    Skills You Will Learn

    • Working with Google Ads
    • Increasing visibility to your website

    Email Marketing

    8 Topics

    Topics

    • Introduction to email marketing
    • Email marketing cycle
    • Building email list
    • Creating a lead magnet
    • Setting up a squeeze page
    • Tackling spam
    • Effective content strategies
    • Tips to improve conversion

    Hands-On

    • MailChimp

    Skills You Will Learn

    • Working with MailChimp
    • Performing various techniques on emails

    Affiliate Marketing (Self-paced)

    4 Topics

    Topics

    • Introduction to Affiliate marketing
    • How Affiliate Marketing Works
    • Major Affiliate Marketing channels
    • How to set up and run Affiliate Marketing as a merchant/affiliate

    Hands-On

    • Amazon Associates

    Skills You Will Learn

    • Increasing traffic to your website
    • Working with various affiliate marketing techniques

    Social Media Marketing 1: Facebook and Instagram

    4 Topics

    Topics

    • Introduction to Facebook and Instagram
    • Creating a business profile on Facebook and Instagram
    • Best Practices for organic marketing on Facebook and Instagram
    • Creating paid ad campaigns on Facebook and Instagram

    Hands-On

    • Facebook Ads Manager

    Skills You Will Learn

    • Leveraging traffic through Facebook and Instagram
    • Run paid Ads on Facebook and Instagram

    Social Media Marketing 2: YouTube

    6 Topics

    Topics

    • Introduction to YouTube
    • Creating a channel on YouTube
    • Best practices for YouTube channel
    • Different types of videos
    • Creating paid ad campaigns on YouTube
    • YouTube ad formats

    Hands-On

    • YouTube Ads

    Skills You Will Learn

    • Boosting Digital Marketing Strategy using YouTube

    Social Media Marketing 2: Twitter and LinkedIn

    4 Topics

    Topics

    • Introduction to Twitter and LinkedIn
    • Creating profiles on Twitter and LinkedIn
    • Best Practices for Twitter and LinkedIn
    • Creating paid ad campaigns on Twitter and LinkedIn

    Hands-On

    • Twitter and LinkedIn Ads

    Skills You Will Learn

    • Building brand using Twitter and LinkedIn
    • Growing connections and leads using Twitter and LinkedIn

    Mastering Google Analytics 1

    10 Topics

    Topics

    • Introduction to Google Analytics
    • Using Google Analytics to understand visitor behavior
    • Introduction to Landing Pages
    • Using Unbounce to create an effective landing page
    • Conversions and Goals
    • Ecommerce Analytics
    • Multi Channel Funnels
    • Tracking website performance using Google Analytics
    • Tracking form submissions and clicks using events
    • Optimizing the overall campaign performance

    Hands-On

    • Google Analytics

    Skills You Will Learn

    • Basics of Google Analytics
    • Tracing website performance

    Mastering Google Analytics 2

    3 Topics

    Topics

    • Introduction to Enhanced Ecommerce in Google Analytics
    • Learning from your competitors
    • Using tools for competitive analysis

    Hands-On

    • Google Analytics

    Skills You Will Learn

    • Maximizing revenues using funnels and analytics

    Creating an Integrated Digital Marketing Campaign (Self-Paced)

    4 Topics

    Topics

    • Importance of integrated digital marketing campaigns
    • Challenges in integrated digital marketing
    • Integrated digital marketing strategies
    • Examples of integrated digital marketing campaigns

    Hands-On

    • Creating an integrated digital marketing campaign

    Skills You Will Learn

    • Developing strategies for digital marketing campaigns

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    Digital Marketing Training Description

    What is Digital Marketing, and why to pursue it?

    Digital marketing is also known as online marketing. It promotes brands to help businesses connect and influence customers using the internet and different forms of digital communication. It takes place through electronic devices and the internet and can use it to convey promotional messaging and estimate its impact through your customer journey.

    Few most significant advantages of pursuing a career in digital marketing are
  • Increase in Global Digital Population: According to Statista, approximately 60% of the global population are active internet users.
  • In-Demand Job: These are the most in-demand jobs based on career growth and learning.
  • Job Opportunities: Digital marketing field provides lots of opportunities for professionals.
  • Competitive Salaries: This career pays a competitive salary. According to Glassdoor, the average salary pay in the digital marketing domain is close to ₹3,69,000 in India.
  • Career Paths Options: Freedom to choose various fields of digital marketing.

  • If all these reasons satisfy you to secure a Digital Marketing career, then take the first step to upskill by enrolling in this online digital marketing course.

    Who should go for this Digital Marketing training?

    The following professionals can go for this course:
  • Freshers who want to make a career in Digital Marketing
  • This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales

  • Why learn Digital Marketing?

    Today, almost every business needs digital platforms such as social media, search engines, email, and website services to connect with their customers online. Digital marketing bridges that gap between customers and online businesses to connect at one platform. This is what our advanced digital marketing course will teach you. We offer the best digital marketing course online with a certificate.

    What are the objectives of Edureka’s Digital Marketing Course?

    This course helps professionals enhance their skill sets and master digital marketing to manage digital marketing problems easily. It also helps get higher pay and a more impactful role.

    What are the system requirements for this Digital Marketing Online Course?

    Any computer with 4 GB RAM and a processor better than Core i3.

    How will I execute the practicals during this online digital marketing course?

    The following tools will be used to execute practicals in this course. We will demonstrate how to access and work with each of these tools during the live classes and also provide step-by-step guidance in the course material, which will be available to you on the LMS.
  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google Keyword Planner
  • Soovle – Keyword research
  • Moz Tool
  • HubSpot customer persona creator
  • Mailchimp – Email marketing
  • Unbounce – Landing Pages
  • SEMRush – Competitive intelligence
  • Facebook Ads
  • YouTube Ads
  • LinkedIn Ads
  • Instagram Ads
  • Twitter Ads

  • Which case studies will be part of this Digital Marketing Course?

    In each session, learners will learn one aspect of Digital Marketing. After the sessions, they will be given a case study, scenario, or task related to that topic to create a Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channels for the given scenario and create a strategy for targeting that channel.

    Which project will be part of this Digital Marketing Course?

    The final certification project will involve creation of a complete digital marketing plan for one of the Edureka courses. You will use the tools and techniques used in the course to develop the plan, which will include everything from SEO and search engine marketing to social media and email marketing.

    Digital Marketing Projects

     certification projects

    Designing a promotional campaign for an Edureka course

    Towards the end of this Digital Marketing Course, you will be working on designing a campaign for promoting an Edureka course. In this, you have to perform various activities in ....

    Digital Marketing Certification

    To unlock Edureka’s Digital Marketing course completion certificate, you must ensure the following:
    • Completely participate in this Digital Marketing Course.
    •  Evaluation and completion of the quizzes and projects listed.
    • You must complete the course and earn a minimum score of 80% in the assessment.
    Today, many customers are going online to buy the products or services they need, which is why there is a boom in the digital marketing industry. Every day, many jobs are opening on Linkedin, Naukri.com, and other job platforms. This makes digital marketing a good career choice. Followings are the advantages you will be having after getting an online certification for digital marketing. 
    • Higher Salary
    • Skills Improvement
    • Certification Advantage Over Others
    • Showcase of Excellence 
        Therefore, certification is the best choice to stay in demand for digital marketing industry expansion. Enroll now with the best online digital marketing courses to excel in your career

        The complete certification fees vary from country to country. However, variable discounts can be availed from Edureka on the course price from time to time.

        Today, almost every business needs digital platforms such as social media, search engines, email, and website services to connect with their customers online. Digital marketing bridges that gap between customers and online businesses to connect at one platform. This is what our advanced digital marketing course will teach you. We offer the best digital marketing course online with a certificate.
        Edureka's Digital Marketing course is helpful for experienced digital marketers to enhance their digital marketing skills. This digital marketing certification course provides an in-depth understanding and advanced knowledge of digital marketing concepts and a hands-on learning experience across various domains. 
        Follow these simple steps to become a digital marketing specialist, 
        • First, upskill yourself by enrolling in our more advanced Digital Marketing Training Course.
        • Get real-life experience by completing projects, learning how to use the most important execution tools, and formulating your strategies with the right channel mix.
        • Upon completing the digital marketing corporate training, you'll be prepared to get OMCP certified to validate your domain knowledge and expertise to lead your organization's digital marketing efforts.

        Beginners can become familiar with Digital Marketing easily as it is easy to understand and implement. Learning its capabilities and functionality requires appropriate direction and a well-structured training path. Beginners interested in a career in Digital Marketing can sign up for our training and earn certificates to demonstrate their expertise in this domain.
        Upon completion of this, you will be eligible for many job roles like:
        • SEO Specialist
        • PPC Specialist
        • Social Media Marketing Manager
        • Content Marketing Manager
        • Digital Marketing Specialist

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        Praveen
        Edureka is an excellent online educational institute which offers wide range of online courses with well qualified industry professionals having more...
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        Hamza Khan
        Awesome training. Very helpful and understanding institute with all candidates. I'm going to go ahead and purchase couple of courses with them.
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        Ephraim Azia Egha
        Course content industry based and instructor real proven professionals. The support team ready to pick up any flay raised and response timely and prof...
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        Supreeth Garla
        I had enrolled for Digital Marketing course. I must say that the support team was very helpful right from counseling time to finish of the course. Co...
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        Amar Jyoti
        Awesome learning experience. Must recommended course for all digital marketers.
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        Eric Arnaud
        I would like to recommend any one who wants to be a Data Scientist just one place: Edureka. Explanations are clean, clear, easy to understand. Their s...

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        Sabari AbhilashAVP - Tata Capital
        Sabari Abhilash shares his Digital Marketing course experience and how it helped him upgrade his skill-sets to keep up with the changing digital landscape.
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        Sriram speaks about his learning experience with Edureka and how our Hadoop training helped him execute his Big Data project efficiently.
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        Vinayak shares his Edureka learning experience and how our Big Data training helped him achieve his dream career path.
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        Our learner Balasubramaniam shares his Edureka learning experience and how our training helped him stay updated with evolving technologies.
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        Online Digital Marketing Course FAQ

        What is Digital Marketing, and why to pursue it?

        Digital marketing is also known as online marketing. It promotes brands to help businesses connect and influence customers using the internet and different forms of digital communication. It takes place through electronic devices and the internet and can use it to convey promotional messaging and estimate its impact through your customer journey. 

        Few most significant advantages of pursuing a career in digital marketing are

        ●Increase in Global Digital Population: According to Statista, approximately 60% of the global population are active internet users.

        ●In-Demand Job:  These are the most in-demand jobs based on career growth and learning.

        ●Job Opportunities: Digital marketing field provides lots of opportunities for professionals.

        ●Competitive Salaries: This career pays a competitive salary. According to Glassdoor, the average salary pay in the digital marketing domain is close to ₹3,69,000 in India.

        ●Career Paths Options:  Freedom to choose various fields of digital marketing. 

        If all these reasons satisfy you to secure a Digital Marketing career, then take the first step to upskill by enrolling in this online digital marketing course.

        How can I become a digital marketing specialist?

        Edureka's Digital Marketing course is helpful for experienced digital marketers to enhance their digital marketing skills. This digital marketing certification course provides an in-depth understanding and advanced knowledge of digital marketing concepts and a hands-on learning experience across various domains. 

        Follow these simple steps to become a digital marketing specialist, 

        ●Firstly, Upskill yourself by enrolling in our more advanced Digital Marketing Training Course. 

        ●Get real-life experience by completing projects, learning how to use the most important execution tools, and formulating your strategies with the right channel mix.

        ●Upon completing the digital marketing corporate training, you'll be prepared to get OMCP certified to validate your domain knowledge and expertise to lead your organization's digital marketing efforts.

        What are the advantages of enrolling in this online digital marketing course?

        This course helps professionals enhance their skill sets and master digital marketing to manage digital marketing problems easily. It also helps get higher pay and a more impactful role.

        Why do you need to get a best Digital Marketing Certification?

        Today, many customers are going online to buy the products or services they need, which is why there is a boom in the digital marketing industry. Every day, many jobs are opening on Linkedin, Naukri.com, and other job platforms. This makes digital marketing a good career choice. Followings are the advantages you will be having after getting an online certification for digital marketing. 

        • Higher Salary
        • Skills Improvement
        • Certification Advantage Over Others
        • Showcase of Excellence  
        Therefore, certification is the best choice to stay in demand for digital marketing industry expansion. Enroll now with the best online digital marketing courses to excel in your career

        What is the course duration of online digital marketing training?

        The course duration is 30 Hours of Online Live Instructor-led Classes, and the Training Schedule is 10 sessions of 3 hours each. 

        How do I enroll in this best digital marketing course?

        You can visit Edureka's website and register for the online Digital Marketing course on our website. Payments can be made online using any of the following options:

        ●Visa debit/credit card
        ●American Express
        ●Master Card
        ●PayPal
        ●UPI
        ●Net banking

        Once the online payment is made, you will receive a payment receipt and access information via email.

        How does Edureka stand out among other online Digital Marketing Courses in the Industry?

        Edureka's Digital Marketing Course stand out among all because of the following features:
         

        • India's professional digital marketing course
        • Complete hands-on learning experience
        • Live Instructor-led best digital marketing classes online
        • India's top educators sharing their experience 

        What would be my job role after completing this digital marketing training course?

        Upon Completion of this , you will be eligible for many job roles like:

        ●SEO Specialist
        ●PPC Specialist
        ●Social Media Marketing Manager
        ●Content Marketing Manager
        ●Digital Marketing Specialist

        Is getting digital marketing certification worth it?

        Today, almost every business needs digital platforms such as social media, search engines, email, and website services to connect with their customers online. Digital marketing bridges that gap between customers and online businesses to connect at one platform. This is what our advanced digital marketing course will teach you. We offer the best digital marketing course online with a certificate.

        What are the top companies hiring professional digital marketing specialists?

        LinkedIn, Accenture, Google, Infosys, NeoDocto, Amazon, and TCS are top companies hiring digital marketing professionals. Our online digital marketing course prepares you for these companies.

        Can I learn digital marketing online?

        Yes, of course. Edureka's online digital marketing course focuses on live sessions and one on one interaction during and after the digital marketing classes, plus live lecture recording so that you don't look behind and become a professional digital marketer in the field of online marketing.

        Does Edureka offer an online digital marketing course with placement?

        Yes, the PGP course for Digital marketing gives you 100% placement. If you do not get places, it gives you 10,000INR per month for a maximum of 5 months.

        After Completing my online digital marketing course, will I become a digital marketing specialist?

        Yes, our digital marketing course institute is curated to help you become a Digital Marketing Specialist. The instructors for this certification course are highly qualified and teach you all the concepts easy-to-understand manner.

        How much will be my earnings as a professional digital marketer?

        According to Glassdoor, the average annual salary of professionals in popular countries: 

        India - INR 4,69,000
        United Kingdom - £25,755 
        United States - $50,139
        Singapore - S$40,808
        Canada - C$50877

        Is this Digital Marketing course 100% online?

        Yes, our course are entirely online so you don't get to search for a classroom all around. You will be able to access live lectures recording and assignments anytime from anywhere using your system or mobile device. 

        What if I miss digital marketing classes online?

        You will never miss a lecture at Edureka! You can choose either of the two options:
        • View the recorded session of the class available in your LMS.
        • You can attend the missed session, in any other live batch."

        What if I have queries after I complete digital marketing online training courses?

        Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

        How soon after Signing up would I get access to the Learning Content?

        Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.

        Is the course material accessible to the students even after the digital media marketing course training is over?

        Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

        Can I attend a demo session before enrollment?

        To maintain quality standards, we have a limited number of participants in a live session. So, unfortunately, participation in a live class without enrolment is not possible. However, you can go through the sample class recording and to get a clear understanding about how the classes are conducted, the quality of instructors, and the level of interaction in the class.

        Who will be the instructor at Edureka when you learn Digital marketing online?

        All instructors at Edureka are senior industry practitioners, with at least 10-12 years of relevant experience. They are subject matter experts who are trained by Edureka to provide an impeccable learning experience to our learners across the globe.

        How is Edureka different from other digital marketing institutes?

        Edureka is a 10-year-old global training platform including digital marketing. We are a different digital marketing training institute from other institutes regarding curriculum and placement support. We have India's best instructors to teach you the complete digital marketing course online. Our curriculum covers fundamentals of digital marketing certification, Adwords, Email Automation, SEO and many more digital marketing topics. We offer the best online digital marketing courses anyone is looking for.

        How to choose the best digital marketing institute?

        If you are interested and passionate about the digital marketing field, then before applying for a certification, make sure you check the following points:

        • One on one Live & Hands-on training
        • Live Project Experience
        • Less Student Batch
        • Work on assignments in each session
        • Managing campaign at the individual level 

        Does Edureka provide any free learning resources about online digital marketing courses?

        If you are looking for free resources on Digital marketing full course, then read our blogs on Digital marketing tutorial, Interview Questions and watch Beginner Video.

        How much does digital marketing certification cost?

        The complete certification fees vary from country to country. However, variable discounts can be availed from Edureka on the course price from time to time.
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